Sky Heros.
CPW CHOCAPIC
How to encourage worldwide kids to play with their favorite cereals characters? Chocapic Sky Heroes extends the advertising concept with an entertaining 3D video game adapted to cultural and technologic differences from 25 countries, distributed for free, directly to the consumers, so they themselves became the network. Three thrilling levels are available directly on site with a minimum of words for a better understanding, and thanks to an on-pack code, kids can access a secret level and download their own Sky Heroes certificate!
Results:
62% transformation rate
8 minutes spent on average on site
More than 60 000 players aged from 8-12 years
More than 15 000 downloads of goodies
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