Award-winning Global Marketing Agency to Help Deliver Experience-driven Commerce As Elastic Path Strengthens Its Partnership Strategy
March 4, 2014 — Vancouver, B.C. — Elastic Path Software Inc., the digital commerce company, today announced that it has entered into a partnership with MRM//McCann, a leading global customer experience marketing agency, to deliver exceptional experience-driven commerce solutions.
“MRM//McCann is a world-leading creative agency that really understands the value of digital experiences, so they’re the perfect partner for Elastic Path,” said Mark Williams, Co-founder and Executive Vice President, Elastic Path. “We’re very pleased to have the innovative thinkers and creatives at MRM//McCann join the Elastic Path partner network.”
MRM//McCann, part of McCann Worldgroup, has more than 30 offices across North America, Latin America, Europe, the Middle East, and Asia-Pacific. The agency recently won 3 Intel Innovation Awards at the Consumer Electronics Show (CES), being recognized in three of six categories, more than any agency has ever received in a single year.
“Today’s digitally-empowered consumers have extremely high expectations of modern marketers,” said Hank Summy, President, MRM//McCann. “Our digital craftspeople help engage with customers in powerful, contextual ways. By adding Elastic Path’s ecommerce platform to our creative digital experiences and digital storytelling, we forge strong connections between brands and consumers that generate value for our clients.”
MRM//McCann has created digital experience projects for the world’s best brands, and their client list includes Dell, General Motors, Johnson & Johnson, JP Morgan Chase, L’Oreal, MasterCard, Microsoft XBox, Nestle, Nikon, Verizon, and others.
The announcement is part of Elastic Path’s renewed focus on building out its partnership strategy. In January 2014, Elastic Path added 3 new executives to its internal partnership building team with the goal of further expanding solution integrator and technology partners in North America, EMEA, and APAC.
For more information about Elastic Path’s partnership network, visit www.elasticpath.com/partners/solution-partners.
MRM//McCann is a global customer experience-marketing agency, part of the Interpublic Group (IPG). We simplify the complex—helping our clients navigate, transform and gain competitive advantage within today’s multidimensional, digitally driven world. We achieve this through creative ideas born at the intersection of technology solutions, measurable performance and our unique understanding of people. This philosophy guides our approach to creating innovative experiences that matter to both people and brands. The agency has 30+ offices across North America, Latin America, Europe, the Middle East and Asia-Pacific. For more information, please visit http://www.mrmworldwide.com.
About Elastic Path
Elastic Path empowers people to create value from innovative digital experiences. Our software seamlessly adds omnichannel ecommerce, subscriptions, and legacy systems connectivity to digital engagement platforms from Adobe®, OpenText®, and others, enabling companies to deliver outstanding customer experiences that maximize engagement and conversion. Every year, we generate billions of dollars in digital revenue for the world’s best brands – including Google, Pearson, Symantec, Time Inc., Virgin Media, and Western Union, use Elastic Path to drive billions of dollars in digital commerce annually.
(ClickZ – February 6, 2014) Digital marketing has evolved rapidly. While the headlines are consumed with social media, mobile advertising, and video content, to name but a few, there is a greater force lurking that is set to change the landscape as we know it. This force is the “Internet of Things” and it is conducive to the world we are now living in. Did you know that there are already twice as many “things” connected on the Internet than people? And by 2020, this is set to rise to 50 billion connected devices, according to Cisco.
Andy Jacobs answers the question: How will the Internet of Things impact digital marketers over the forthcoming year and where will we see the biggest changes?
More and more in the future (and perhaps not too far off), marketers will need to become even more channel/device agnostic when constructing their communication strategies. I think there will be a more prevalent use of wearable devices and connected appliances. These devices will further disrupt the current landscape of “connected devices” extending this beyond the desktop/phablet usage we are seeing today. The challenge will be how to intelligently incorporate these new devices into marketing strategies, leveraging their unique characteristics, and at the same time taking into account the unique user experience.
Read the full article on www.clickz.com.
January 21, 2014 — New York, New York — Each year during CES, Intel Corporation announces the winners of its coveted Marketing Innovation Awards. This year, MRM won an unprecedented number of Marketing Innovation Awards; the global agency was recognized in three of the six categories, more than any agency has ever received in a single year. These awards, called Sparky’s, are given to agencies in recognition of creativity, leadership and fresh thinking. The awards are given in six categories with a seventh award for the Grand Prix.
MRM San Francisco took home the award in the Enterprise Category for development of the Embedded Design Center; a site targeted to Intel’s embedded developer audience. MRM Beijing won in the Earned Media Category for an online program that helps IT decision makers bring the value of Ultrabooks® to their enterprise businesses. And MRM Salt Lake City received a Sparky in the Environment and Social Governance category, which rewards agencies for work that involves corporate environmental and social responsibility. The agency won for a pro-bono, anti-litter campaign created in conjunction with sixth-grade students at Millcreek Elementary school.
Mariann Coleman, Director, Global Agency Relations and Performance at Intel said, “At Intel, we pride ourselves on being an Innovation engine – and we seek to work with partners who have the same passion for innovation as we do. These awards recognize the “best of the best” of the work from our valuable partner agencies around the world.”
MRM President Michael Mclaren and other agency executives were on hand to accept the awards. Mclaren noted that these awards are particularly valuable to MRM. “Of the many awards our company receives, the Intel Marketing Innovation Awards are some of our most coveted because innovation is so critical to Intel themselves – and they put such a high value on the need to deliver breakthrough, innovative thinking. This award is given by Intel because it really matters to them. This is outstanding recognition for MRM from the world’s leader in technological innovation,” said Mclaren.
MRM is a global customer experience-marketing agency, part of McCann Worldgroup, an Interpublic company. We simplify the complex—helping our clients navigate, transform and gain competitive advantage within today’s multidimensional, digitally driven world. We achieve this through creative ideas born at the intersection of technology solutions, measurable performance and our unique understanding of people. This philosophy guides our approach to creating innovative experiences that matter to both people and brands. The agency has 30+ offices across North America, Latin America, Europe, the Middle East and Asia-Pacific. For more information, please visit www.mrmworldwide.com.
Budjette joins fellow notable names in the advertising industry on this year’s Adobo Design Awards jury.
The Adobo Awards once again celebrate the design industry’s best and most talented artists. This year the competition expands with newly opened formats, a socially relevant competition theme, and a jury composed of the top names in the advertising and design industry. “This line up of the jury proves that the stakes are higher,” said Angel Guerrero, Adobo Magazine’s Editor-in-Chief.
Deadline for the submission of entries is on February 21, 2014; winners will be awarded on March 28, 2014.
For more on the new formats and theme for 2014, read the full article on InterAksyon.com.
[AdAge.com, January 7 2014, By: Judy Shapiro]
Ask any marketer whether marketing tech is helping him do great work, and you’re likely to get an exasperated sigh, with complaints that too much tech is too detached from his day-in-day-out world. The sheer number of mobile, data or analytics ventures leaves a fragmented, fussy, black-box tangle of platforms that is way out of proportion to what any individual or the industry can possibly absorb. This chaos explains a shift by advertisers to agencies that can help them make sense of it all. Here are five strategies that agencies are using to put marketing tech where it belongs — in the service of helping brands make connections to consumers.
Transform routine “advertising moments” into consumer moments. Technologists and their platforms aren’t sensitive to the fine line between what is intrusive and what is a welcomed brand interaction. To know that requires a decidedly human skill that agencies are deploying to great effect as in MRM’s Coke campaign out of Romania. Twitter and TV were integrated in real time so people could tweet dinner invitations to others on live TV. Consumers became part of the story.
Well-known analytics guru Avinash Kaushik (Author, Digital Marketing Evangelist – Google, Co-founder – Market Motive) shares his point of view on digital marketing and analytics, and points to CSC.com, a major collaboration between MRM and CSC, as the standard of what to beat.
“The very first thing you want to do is create an acceptable website. One that reflects the customer expectations of 2013. A good example, for e-commerce and non-ecommerce sites, is http://www.csc.com/. Look at the colors. Look at the icons. Look at the way the text is laid out, how video is incorporated, the structure of the site and everything else. Your first job is to beat them at everything.”
Read the full article “Digital Marketing And Analytics: Two Ladders For Magnificent Success” on Avinash Kaushik’s blog Occam’s Razor.
MRM has been recognized as a Workplace Achiever in The Detroit Free Press Top Workplaces list. The Top Workplaces program was set up to recognize companies that have a great workplace and to encourage all organizations to improve the quality of their workplace.
Based on the results of a survey of employees, the research firm Workplace Dynamics has determined that MRM Detroit is a “Top Workplace!” The office earned the distinction of a Workplace Achiever (just short of the top 100, literally by 1 percentage point). The results impressed the judges and were higher than the averages in most cities across the country!
Colorful cardboard boxes with punched calendar doors. For over 130 years, the Advent calendar has looked more or less the same. However, organic food store Kate’s Organic Market in Stockholm, Sweden, has changed that. On December 1st they launched an innovative Instagram-adapted version.
The Advent calendar’s history began in the mid -1880s when a mother in Germany wanted to make the waiting for Christmas easier for her four-year-old son, Gerhard. She created a colorful box with twenty-four cakes that he got to eat. But only one each day.
Creative way to use video on Instagram
Until Christmas Eve, Kate’s Organic Market will post a new ”door” on Instagram every day. The door is actually a video, and by pointing at it, a short film starts and reveals today’s content. For it to feel like a real Advent calendar, each film begins with a fold up-animation. Behind each door there’s an offer on an organic, Fair-trade or locally produced item from the store. Follow Kate’s Organic Market on Instagram, or search hashtag ”katesadventcalendar”.
Secret offer revealed on the 24th
If you go into Kate’s profile to see all the images uploaded, you will see how the calendar doors are emerging to a ”real” Advent calendar, and on Christmas Eve the picture-puzzle will be complete, revealing the whole image with a secret message.
Online is evolving, but making the complex simple and the simple compelling is key, says James Gaubert
[Campaign - December 1, 2013] The words ‘Digital Journey’ are bandied around on a daily basis, which got me thinking about my own digital journey and how I’ve been fortunate enough to grow with technology and be part of the ever-changing digital landscape. My journey into digital began 16 years ago at a boutique UK digital marketing agency. We were a ‘full services’ agency that offered two services: emails and building micro-sites. And, 16 years ago, that was about as complex as digital really got. Fast-forward to the present day and things are very different.
Today, the digital landscape comprises of a vast mix of different channels such as social networks, blogs, websites, email; mobile devices such as smartphones or tablets; videos, widgets, kiosks, QR codes, banners, rich media, and gamification. These channels help marketers build relationships and advocacy with consumers, publicise their brands, and ultimately sell their products or services. But these added levels of complexity cannot afford to be underestimated, for both consumers and marketeers. The speed of change within the digital world at the moment is astonishing and only set to get faster as a host of new tools, methods and technology are about to come into play. As we head into 2014 I thought I would share with you my ‘Big Five’ digital trends that I believe are going to have a huge impact on what we all do over the next 12 months.