By Noreen O’Leary
(ADWEEK – April 9, 2014)
Michael McLaren has proven he can handle MRM//McCann’s top job: A year after he was named president of the global digital marketing and relationship management agency, he’s been promoted to chief executive.
(Ads of the World—March 31, 2014) As part of the “Crazy for Good” initiative, a global initiative dedicated to people doing good for random strangers, Coca-Cola Romania created “Radar For Good”, the first mobile platform for close range volunteering, to support the people who want to do good for society right now.
See the full article on AdsoftheWorld.com.
“We believe there is good in everyone, and we just need to give a little push in order to spark more good people to act and volunteer,” said Nir Refuah, Chief Innovation Officer, MRM//McCann Romania. “That’s why we chose to turn mobile and use features included in every smartphone—in order to make volunteer work and doing good for society as easy and intuitive as possible.”
Pacheco selected as one of many world-class industry experts to serve on the Direct jury of Cannes Lions International Festival of Creativity
Every year, more than 300 members of the creative industry are invited to Cannes Lions International Festival of Creativity to judge and award all work entered into the festival. The judges are representative of several countries across the globe and a diversity of agencies—from independents to networks. “The prestige associated with winning a Lion is largely a result of the calibre of the professionals judging the work,” said Philip Thomas, CEO of Lions Festivals. “It is therefore fitting to have such a formidable group of industry experts, who will no doubt help inspire and advance the global communications industry with the outcome of their deliberations. We very much look forward to welcoming them all to Cannes in June.”
The deadline for entries is March 28, 2014. Winners will be announced at four awards ceremonies held during the festival. Cannes Lions takes place June 15 -21, 2014 at the Palais des Festivals in Cannes, France.
For more details on other juries, read the full article on CampaignBrief.com.
For more information on rules across all 17 categories, read more on www.canneslions.com.
Award-winning Global Marketing Agency to Help Deliver Experience-driven Commerce As Elastic Path Strengthens Its Partnership Strategy
March 4, 2014 — Vancouver, B.C. — Elastic Path Software Inc., the digital commerce company, today announced that it has entered into a partnership with MRM//McCann, a leading global customer experience marketing agency, to deliver exceptional experience-driven commerce solutions.
“MRM//McCann is a world-leading creative agency that really understands the value of digital experiences, so they’re the perfect partner for Elastic Path,” said Mark Williams, Co-founder and Executive Vice President, Elastic Path. “We’re very pleased to have the innovative thinkers and creatives at MRM//McCann join the Elastic Path partner network.”
MRM//McCann, part of McCann Worldgroup, has more than 30 offices across North America, Latin America, Europe, the Middle East, and Asia-Pacific. The agency recently won 3 Intel Innovation Awards at the Consumer Electronics Show (CES), being recognized in three of six categories, more than any agency has ever received in a single year.
“Today’s digitally-empowered consumers have extremely high expectations of modern marketers,” said Hank Summy, President, MRM//McCann. “Our digital craftspeople help engage with customers in powerful, contextual ways. By adding Elastic Path’s ecommerce platform to our creative digital experiences and digital storytelling, we forge strong connections between brands and consumers that generate value for our clients.”
MRM//McCann has created digital experience projects for the world’s best brands, and their client list includes Dell, General Motors, Johnson & Johnson, JP Morgan Chase, L’Oreal, MasterCard, Microsoft XBox, Nestle, Nikon, Verizon, and others.
The announcement is part of Elastic Path’s renewed focus on building out its partnership strategy. In January 2014, Elastic Path added 3 new executives to its internal partnership building team with the goal of further expanding solution integrator and technology partners in North America, EMEA, and APAC.
For more information about Elastic Path’s partnership network, visit www.elasticpath.com/partners/solution-partners.
MRM//McCann is a global customer experience-marketing agency, part of the Interpublic Group (IPG). We simplify the complex—helping our clients navigate, transform and gain competitive advantage within today’s multidimensional, digitally driven world. We achieve this through creative ideas born at the intersection of technology solutions, measurable performance and our unique understanding of people. This philosophy guides our approach to creating innovative experiences that matter to both people and brands. The agency has 30+ offices across North America, Latin America, Europe, the Middle East and Asia-Pacific. For more information, please visit http://www.mrmworldwide.com.
About Elastic Path
Elastic Path empowers people to create value from innovative digital experiences. Our software seamlessly adds omnichannel ecommerce, subscriptions, and legacy systems connectivity to digital engagement platforms from Adobe®, OpenText®, and others, enabling companies to deliver outstanding customer experiences that maximize engagement and conversion. Every year, we generate billions of dollars in digital revenue for the world’s best brands – including Google, Pearson, Symantec, Time Inc., Virgin Media, and Western Union, use Elastic Path to drive billions of dollars in digital commerce annually.
(ClickZ – February 6, 2014) Digital marketing has evolved rapidly. While the headlines are consumed with social media, mobile advertising, and video content, to name but a few, there is a greater force lurking that is set to change the landscape as we know it. This force is the “Internet of Things” and it is conducive to the world we are now living in. Did you know that there are already twice as many “things” connected on the Internet than people? And by 2020, this is set to rise to 50 billion connected devices, according to Cisco.
Andy Jacobs answers the question: How will the Internet of Things impact digital marketers over the forthcoming year and where will we see the biggest changes?
More and more in the future (and perhaps not too far off), marketers will need to become even more channel/device agnostic when constructing their communication strategies. I think there will be a more prevalent use of wearable devices and connected appliances. These devices will further disrupt the current landscape of “connected devices” extending this beyond the desktop/phablet usage we are seeing today. The challenge will be how to intelligently incorporate these new devices into marketing strategies, leveraging their unique characteristics, and at the same time taking into account the unique user experience.
Read the full article on www.clickz.com.
January 21, 2014 — New York, New York — Each year during CES, Intel Corporation announces the winners of its coveted Marketing Innovation Awards. This year, MRM won an unprecedented number of Marketing Innovation Awards; the global agency was recognized in three of the six categories, more than any agency has ever received in a single year. These awards, called Sparky’s, are given to agencies in recognition of creativity, leadership and fresh thinking. The awards are given in six categories with a seventh award for the Grand Prix.
MRM San Francisco took home the award in the Enterprise Category for development of the Embedded Design Center; a site targeted to Intel’s embedded developer audience. MRM Beijing won in the Earned Media Category for an online program that helps IT decision makers bring the value of Ultrabooks® to their enterprise businesses. And MRM Salt Lake City received a Sparky in the Environment and Social Governance category, which rewards agencies for work that involves corporate environmental and social responsibility. The agency won for a pro-bono, anti-litter campaign created in conjunction with sixth-grade students at Millcreek Elementary school.
Mariann Coleman, Director, Global Agency Relations and Performance at Intel said, “At Intel, we pride ourselves on being an Innovation engine – and we seek to work with partners who have the same passion for innovation as we do. These awards recognize the “best of the best” of the work from our valuable partner agencies around the world.”
MRM President Michael Mclaren and other agency executives were on hand to accept the awards. Mclaren noted that these awards are particularly valuable to MRM. “Of the many awards our company receives, the Intel Marketing Innovation Awards are some of our most coveted because innovation is so critical to Intel themselves – and they put such a high value on the need to deliver breakthrough, innovative thinking. This award is given by Intel because it really matters to them. This is outstanding recognition for MRM from the world’s leader in technological innovation,” said Mclaren.
MRM is a global customer experience-marketing agency, part of McCann Worldgroup, an Interpublic company. We simplify the complex—helping our clients navigate, transform and gain competitive advantage within today’s multidimensional, digitally driven world. We achieve this through creative ideas born at the intersection of technology solutions, measurable performance and our unique understanding of people. This philosophy guides our approach to creating innovative experiences that matter to both people and brands. The agency has 30+ offices across North America, Latin America, Europe, the Middle East and Asia-Pacific. For more information, please visit www.mrmworldwide.com.
Budjette joins fellow notable names in the advertising industry on this year’s Adobo Design Awards jury.
The Adobo Awards once again celebrate the design industry’s best and most talented artists. This year the competition expands with newly opened formats, a socially relevant competition theme, and a jury composed of the top names in the advertising and design industry. “This line up of the jury proves that the stakes are higher,” said Angel Guerrero, Adobo Magazine’s Editor-in-Chief.
Deadline for the submission of entries is on February 21, 2014; winners will be awarded on March 28, 2014.
For more on the new formats and theme for 2014, read the full article on InterAksyon.com.
[AdAge.com, January 7 2014, By: Judy Shapiro]
Ask any marketer whether marketing tech is helping him do great work, and you’re likely to get an exasperated sigh, with complaints that too much tech is too detached from his day-in-day-out world. The sheer number of mobile, data or analytics ventures leaves a fragmented, fussy, black-box tangle of platforms that is way out of proportion to what any individual or the industry can possibly absorb. This chaos explains a shift by advertisers to agencies that can help them make sense of it all. Here are five strategies that agencies are using to put marketing tech where it belongs — in the service of helping brands make connections to consumers.
Transform routine “advertising moments” into consumer moments. Technologists and their platforms aren’t sensitive to the fine line between what is intrusive and what is a welcomed brand interaction. To know that requires a decidedly human skill that agencies are deploying to great effect as in MRM’s Coke campaign out of Romania. Twitter and TV were integrated in real time so people could tweet dinner invitations to others on live TV. Consumers became part of the story.
Well-known analytics guru Avinash Kaushik (Author, Digital Marketing Evangelist – Google, Co-founder – Market Motive) shares his point of view on digital marketing and analytics, and points to CSC.com, a major collaboration between MRM and CSC, as the standard of what to beat.
“The very first thing you want to do is create an acceptable website. One that reflects the customer expectations of 2013. A good example, for e-commerce and non-ecommerce sites, is http://www.csc.com/. Look at the colors. Look at the icons. Look at the way the text is laid out, how video is incorporated, the structure of the site and everything else. Your first job is to beat them at everything.”
Read the full article “Digital Marketing And Analytics: Two Ladders For Magnificent Success” on Avinash Kaushik’s blog Occam’s Razor.