Social Media ‘Like’ Is Beautiful? Jonathan Kish

July 11, 2010

05.20.10, 11:45 AM EDT

Marketers should take pause before embracing Facebook’s ”Like” button. Jonathan Kish With Facebook approaching 500 million users worldwide, a virtual battle of giants is brewing between Facebook and Google–a battle over users, and more important, over data. Facebook’s revenue is still dwarfed by Google’s, but it appears Facebook is slowly gaining the upper hand in terms of valuable user data. Thanks to recent developments, the site might collect user information that no other company, even Google ( GOOG – news – people ), has been able to collect so far.

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