by: Goran Minov, Emerging Media Manager, MRM Frankfurt
Last Friday Google launched the Analytics App for Android phones.
With the Android App, you can access all your accounts and profiles, which you have already created. The reports are mobile and have optimized a simple, very clear surface that can be put together as needed. There are three main features that are quite interesting, such as the analytical data in real time.
So you can look at the number of actual visitors to a page and a list of pages (web pages) or screen (for apps) that are currently popular and most will be called. This can be done to put together his dashboard for each profile with the most relevant statistics reports.
Particularly interesting are the automatic and custom alerts. Google Analytics detects statistical anomalies in the data and sends an alert if something unusual happens. You can set the alerts based on their own benchmarks and be ready at all times for the unexpected.
As you can read in the play-Store reviews, there is still room for improvement. So you cannot view all the statistics on the dashboard (eg, traffic sources, most viewed pages) and does not include the integration of AdSense. All in all, the app is good and it feels very good, in other words: it is very user friendly.
About the Author: Goran Minov founded his first design studio in the Frankfurt area in 1997 with a partner. In over 7 years of independence, he got to know programming languages and databases, and expanded its expertise in the online space. As online project manager he was responsible for over two years with known clients in the financial and transportation industries. Then he focused more on the creative part as a senior concept designer in one of the leading owner-managed agencies in Frankfurt. As an interface between creation, strategy and customer service since 2010 he is now now emerging media manager at MRM Frankfurt, where he has the ear on the rail, watching for trends and innovations on the lookout.