by Colleen Hill
(MediaPost.com) – The Cannes Lions International Festival of Creativity is difficult to describe to someone who’s never been before. Photos do not do justice to the feeling of wonder and amazement the festival invokes and written summaries of seminars cannot emulate the adrenaline kick of sharing a moment with thousands of people from all over the world.
The festival is as much an emotion as it is an event. The following is my attempt to describe how being in Cannes during the lions festival felt and how I hope to utilize these feelings in my approach to the industry as a whole.