Agency Brings Top Digital and CRM Expertise to Australia
New York, NY – February 12, 2012 – MRM, a top-five global digital and direct agency, announced today the launch of MRM Melbourne. This office expands and strengthens MRM’s global footprint, currently operating in over 30 offices, in more than 20 countries. MRM works with some of the world’s leading brands, including General Motors, Nestle, Intel, Dell, Verizon, Mastercard and Johnson & Johnson.
In Melbourne for the launch, MRM global CEO Bill Kolb said the timing of MRM’s entrance into this market couldn’t be better. “MRM’s primary focus is delivering idea driven and performance based marketing solutions .There is a growing need from increasingly tech-savvy clients for solutions that unlock the potential of their CRM, digital and brand platforms. MRM gives them the tools and expertise to create lasting, memorable brand experiences across the entire digital and technology landscape.”
Kolb adds, “With the overall strength and maturity of the Australian market, this provides the perfect opportunity to continue to bring MRM into the mix of the broader global marketplace.”
Said Ben Lilley, McCann Worldgroup Chief Executive: “Our digital transformation has been elevated with the launch of MRM – it’s a seamless addition to the new McCann Worldgroup and the perfect way to launch into the new year. With a strong caliber of people now in place, and more appointments to come, MRM will be a key competitive advantage in our full-service offering across Australia.”
“Few agencies in this market can deliver the seamless combination of creativity, technology and effectiveness that we can now can through McCann and MRM’s combined competencies. We are already in discussions with several new key clients and are delighted with the interest MRM is generating,” continued Liley.
Mark Cripps, MRM Regional Director Asia Pacific, will oversee the Australian operation of MRM, while Renee Stewart, Digital Director, will head the Australian account service team. Prior to joining McCann Worldgroup, Renee spent two and a half years at Wunderman London, working across the Ford and Land Rover portfolios.
Natasha Wood and Matt Stoddart are the senior creative team, who recently joined from Wunderman Melbourne where they worked across clients including Ford, AGL and Colonial.
Daniel Gray, previously at Fusion Group, joins as CRM and Social Media Strategist, and Ash Pegram as Senior Digital Producer. Senior Designer Cayne Snowden, formerly of senior creative roles at Spin Communications, Mustard Creative and Spinnaker in London, also joins the creative team.
MRM is a top-five global digital and direct agency focused on creativity, performance and technology. MRM offers a suite of capabilities including branding, strategy, relationship marketing, design, measurement & analytics, mobile, search, social, loyalty programs, platform & application development, system integration, engagement planning, asset production, & asset distribution. The agency has 34 offices in 25 countries and counts Bristol-Myers Squibb, General Mills, General Motors, Intel, Johnson & Johnson, Kraft, Nestlé, U.S. ARMY, Verizon and Wells Fargo among its clients. MRM is a part of McCann Worldgroup, an Interpublic company. For more information, please visit www.mrmworldwide.com.
About McCann Worldgroup
Since its formation in 1997, McCann Worldgroup has grown to become one of the world’s leading marketing communications organizations. It currently operates in more than 110 countries.
The company is comprised of a roster of best-in-class agencies, including McCann Erickson Worldwide (the world’s largest advertising agency network); MRM (digital marketing/relationship management); Momentum Worldwide (event marketing/promotion); McCann Healthcare Worldwide (professional/dtc communications); WGEXP (global production); UM (media management); Weber Shandwick (public relations) and FutureBrand (consulting/design).