New Position Expands Agency’s Creative Talent
New York, NY — MRM, a top global digital agency, announced today that leading advertising creative award winner, Anthony Yell, will be joining as Executive Vice President, Executive Creative Director for MRM East (New York, Princeton & Detroit). Anthony comes from SapientNitro where he was most recently Vice President, Executive Creative Director. At MRM, he will be based in New York and report to Michael Mclaren, President, MRM East.
Mclaren states, “Anthony brings a wealth of experience and focus on creativity that will help drive breakthrough programs and effectiveness for MRM’s stellar world-class client list. Throughout his impressive career, Anthony has been recognized by his peers and our industry with numerous awards. He will be leading the creative craft for MRM East; partnering with our technology partners to bring ideas to life while leading ongoing evolution of our creative product. Anthony’s passion is remarkable and we are thrilled to have him on board.”
“I’m very excited to join MRM during such an exhilarating time for the agency and to help shape its future. I look forward to being part of the diverse collection of craftspeople, working at the convergence of creativity and technology. Ideas power everything, but in today’s complex multi-channel & technology driven world, having the ability to realize those ideas and deliver is key. MRM has the experience and skill to do this,” commented Yell.
Prior to MRM, Anthony was based in SapientNitro’s Los Angeles office serving as Vice President, Executive Creative Director for seven years. He was responsible for the creative leadership and management of their largest U.S. based Idea Engineering Team, including Los Angeles, San Francisco, Chicago and Toronto. Anthony also spent time working with the agency’s worldwide CCO in Miami to develop and expand their North American creative footprint. In addition he was the Western Regional Creative Lead from 2002 to 2008 where his focus was on strategic business growth.
Before joining SapientNitro in 1999, Anthony worked for Studio Archetype in San Francisco, an interactive agency, led by renowned digital pioneer Clement Mok. It was in this position where Anthony developed his passion and expertise for creating meaningful and valuable digital experiences that promote brand advocacy.
Anthony has 20 years of experience in branding, design, marketing and ecommerce, spanning a wide range of industries including automotive & aviation, travel & leisure, financial services, retail, consumer electronics and media entertainment. A few of these brands include Nissan/Infiniti, Hondajet, Disney, Vail Resorts, Activision, Bare Escentuals, Sony, ESPN, and Coca-Cola.
His work has garnered many accolades over the years, including awards from the Ad Club, IAB MIXX, AIGA, AIA, W3, Creativity, OMMA and Cannes.
MRM is a top global digital agency made up of a diverse collection of craftspeople focused on creativity, performance and technology. MRM offers a suite of capabilities including branding, strategy, relationship marketing, design, measurement & analytics, mobile, search, social, loyalty programs, platform & application development, system integration, engagement planning, asset production, & asset distribution. The agency has 31 offices in 22 countries and counts Bristol-Myers Squibb, General Mills, General Motors, Intel, Johnson & Johnson, Kraft, Nestlé, U.S. ARMY, Verizon and Wells Fargo among its clients. MRM is a part of McCann Worldgroup, an Interpublic company. For more information, please visit www.mrmworldwide.com.