MRM Worldwide

MRM has developed the promotional campaign “Burn the Miles” for BalticMiles; rewarding frequent travelers for burning their flown miles as calories: https://vimeo.com/64427392

After a long, busy day, it’s easy to do nothing. But research shows that those who jog live up to six years longer than the average couch potato.

That’s why BalticMiles and MRM’s Frankfurt, Germany office have developed an App that motivates BalticMiles’ members to be a part of the exercise buzz and engage in physical activity — especially after a long flight. Recently, a selected group of BalticMiles program frequent travelers had the opportunity to experience the App and were encouraged to burn the same amount of calories as miles flown within 24 hours after landing.

Well-known sports-tracking Apps motivate the members to do sports after a long day and afterwards reward them just with badges. “The App we developed for BalticMiles even uses their technology and synchronizes the burned calories, for instance after a run with Nike+”, says Dom Heinrich, Creative Director for Innovation Advertising at MRM.

“We are always looking for new, innovative ways to motivate our members as part of our program and reward them for being healthy and in good shape. During the test campaign selected frequent travelers were given individual goals based on miles flown. We then rewarded all participating members who reached their goal with Bonus Points”, says Eriks Nelsons, Marketing Communications Manager for BalticMiles in Riga.

After thousands of burned calories within a few weeks, BalticMiles will soon launch a promotional campaign for its non-flying members. At the same time the already integrated gamification factor will be even more prominent, by including a ranking within the App.

In doing so the additional years of living seem to become more probable than before: Danish scientists from the University of Copenhagen and the university’s clinic (http://www.ku.dk/english/) have examined the effects of jogging towards mortality and have published the results in the “American Journal Of Epidemiology” (http://aje.oxfordjournals.org/content/early/2013/02/27/aje.kws301). The big winners were the moderate joggers – they run three times a week for a total of 2.4 hours. So what are you waiting for? Get off the couch and Burn the Miles!

Start is the sustainable living initiative inspired by HRH The Prince of Wales and is supported by BITC (Business in the Community).

Be the Start is a new marketing campaign that uses the strength of consumer brand recognition to drive awareness and action around sustainable lifestyles among consumers; reinforcing that lifestyles are better, socially, emotionally and physically, when they are lived in with sustainability in mind.  It’s all about communicating positive and useful messages about what people can actually do to start enhancing their lives through becoming more sustainable, and how brands are supporting and enabling this. By coming together as one group, the message has more resonance and power of influence than any single brand could achieve on its own.

MRM Meteorite created this campaign which will run across the 31 days of May. It was launched to the brand community at St James Palace last Autumn with the support of HRH The Prince of Wales and his team.  McCann Worldgroup sister agencies UMW and Weber Shandwick will help to deliver a an integrated program of activities including outdoor, press and radio, with over 40 participating brands also getting involved.

And, check out George the Poet on You Tube!

Manny Fernando will take the reins of MRM Manila, effective May 2, to expand MRM’s leadership into new territories and to play a vital role in further developing McCann’s integrated business solutions.

Fernando was President/CEO of Megamobile, a post he held concurrent with his function as Head of Digital Strategy of the Inquirer Group of Companies, prior to joining McCann WorldGroup. Fernando was also elected 2012 President of the Internet and Mobile Marketing Association of the Philippines (IMMAP).

Fernando brings 18-year experience in the mobile and telecommunications industry, with extensive proficiencies in integrated digital content and application development, product management, and business models & technology development.  Fernando has held management positions in leading telecommunications, media, and technology companies including Ericsson Telecommunications, Wireless Services Asia, Isla Communications, and IPVG Corp. He holds a Master’s Degree in International Management at The American Graduate School of International Management in Arizona, USA and a college degree in Business Management at the Ateneo de Manila University.

Said Raul Castro, McCann WorldGroup Philippines Chairman & CEO; “Manny’s command of the telco, media, technology, and business ecosystems, fused with his exceptional talent in commercial alliances and program developments, will further reinforce McCann’s capabilities and strategies in digital and integrated business solutions.  His experience will be a vital component to the agency’s continuous business solutions initiatives, which drive business success for our clients’ brands and for the Agency.”

McCann Worldgroup today announced several leadership promotions.

(Michael Mclaren, Andy Jacobs, Hank Summy {left to right})

MRM promotions include:

• Michael Mclaren, currently President, MRM East & Global Client Solutions Director, has been named worldwide President, MRM.

• Andy Jacobs adds global responsibility to his role of Chief Technology Officer at MRM.

• Hank Summy, currently President McCann North America, has been named to the new global role of President, Commerce, MRM. Mclaren, Summy and Jacobs will report to Bill Kolb, CEO, MRM.

Additional McCann Worldgroup promotions include:

• Chris Macdonald, Chief Executive, McCann London, has been promoted to the role of President, McCann New York reporting to Luca Lindner, President of McCann Worldgroup, Americas, Africa and Middle East.

• Rob Doubal and Laurence Thomson, Co-Executive Creative Directors of McCann London, have been promoted to the new role of Co-Presidents and Chief Creative Officers of McCann London, reporting to Gustavo Martinez, President, McCann Worldgroup Europe, Asia & Pacific.

• Momentum Worldwide also recently expanded its top management ranks with the promotion of Kevin McNulty to the newly created position of President, International.

“The year has started with some terrific new wins and organic growth across our businesses,” said Harris Diamond, Chairman and CEO of McCann Worldgroup. “Our leaders have a real passion for the work we do, along with all the energy and the skills required to help lead our agencies and to deliver multiplatform creative and strategic ideas that build our clients’ brands and drive growth.”

Michael Mclaren has worked at McCann Worldgroup for more than a decade and has led some of the network’s biggest clients and regions. Currently, as President of MRM East, Mclaren provides executive leadership for operations across MRM New York, Princeton and Detroit. He delivers full oversight for financial, product delivery, talent development and growth goals. In addition, Mclaren holds the critical role of Global Client Solutions Director across many of MRM’s key clients, where he develops opportunities and drives product excellence and growth.

Andy Jacobs is responsible for growth across MRM’s technology business, focusing on new business development and driving organic growth within the Agency’s top 25 global clients. Jacobs also leads Global Partnerships, ensuring the continued quality of the overall technology product across MRM’s top 10 global clients. Additionally, Jacobs heads the ongoing development of the MRM technology community to drive best practices, share key trends, identify key talent and support cross-fertilization of technology engagements.

Hank Summy joined McCann North America as President in October 2011, with management oversight for McCann agencies across the U.S. and Canada and a focus on McCann’s flagship New York office. Previously, Summy was Managing Director of SapientNitro, a top-10 ranked U.S. digital agency. When Sapient acquired Nitro in 2009, Summy led the successful integration of the two companies, including defining the value proposition and operating model for the combined entity globally. Summy earlier headed Operations & Business Development for Boston-based SR Research.

Chris Macdonald joined McCann London in 2005.  Under his leadership, the agency has experienced considerable success, winning over $150 million in new billings, major creative awards for American Airlines, Heinz and Xbox work, and was named one of London’s three best agencies by Campaign Magazine. McCann London also was a key member of the McCann Worldgroup team that handled the successful marketing for the London 2012 Olympics. Recently, London has won several new accounts, including General Mill’s Nature Valley, and has been appointed to the UK Government’s Marketing Communications roster.

Rob Doubal and Laurence Thomson, who joined McCann London from Wieden + Kennedy in May 2012, will provide creative leadership and vision for the agency in their new role as Co-Presidents and Chief Creative Officers. Doubal and Thomson will be supported by the McCann London management team, consisting of: Nikki Crumpton, Chief Strategy Officer; Jamie Copas, Chief Operating Officer; Saj Manzoor, Chief Financial Officer; Simon Hill, Head of Client Services; and Tom Rothenberg, Chief Growth Officer.

About McCann Worldgroup

McCann Worldgroup, part of Interpublic Group (NYSE: IPG), is a leading global marketing company with 23,000 employees in more than 120 countries comprising McCann Erickson (advertising), MRM (digital marketing/relationship management), Momentum (event marketing/promotion), McCann Health (professional/dtc communications), CRAFT (global adaptation and production), UM (media management), Weber Shandwick (public relations), and FutureBrand (consulting/design).

Agency Expands Digital Engagement Channel Expertise

MRM announced today that the Agency has been awarded additional assignments by long time client, Verizon.  The scope of work includes digital acquisition and CRM work – including OLA, rich media, marketing landing pages, and digital experience programs. The range of digital services from MRM will continue to evolve and expand as needed.

Michael Mclaren, President, MRM East & Chief Client Solutions Director comments, “We are very proud of our long partnership with Verizon and excited about this new engagement. With an end-to-end view across all digital and physical channels for FiOS acquisition and retention, we will develop breakthrough programs that deliver both optimal results and maximum efficiencies.  Digital prospect acquisition is a rapidly evolving and expanding space – as more and more clients look to expand and integrate digital engagement channels – and MRM is at the vanguard of this thinking with our work across a range of large scale clients including Verizon, U.S. Army and General Motors.”

Deirdre Robinson, Executive Director, Marketing Communications for Verizon’s consumer and mass market business unit, adds: “The digital channel is critical as more and more consumers are using the Internet to engage directly with Verizon FiOS. Consumers want their online experience to be inspiring, flawless, enjoyable and efficient. Expanding our partnership with MRM is very important to us as we strive towards delivering a seamless experience between us and our customers.”

This additional assignment gives MRM “end-to-end” responsibilities for Verizon with oversight of all online and offline acquisition and retention programs – enabling MRM to help optimize Verizon’s communication mix – providing both maximum benefit to customers and strong ROI to Verizon.

MRM has been named a “Top Interactive Agency of the Year 2013” by Crain’s BtoB magazine. The BtoB Top Interactive Agency selection is based on a company’s innovative campaigns, percentage of business that is b-to-b, new client wins and effective use of new technologies.

The Agency has been awarded Runner-Up honors in the category (BtoB does not award top-winner agency to one company in consecutive years). As stated in the announcement, the selection was made because “MRM had a robust 2012 on a number of fronts, from client work to account wins to new hires.”

Among MRM’s most successful efforts last year were its “Social Innovation Business” campaign for Hitachi, a website redesign for Computer Sciences Corp. and a content-driven campaign for Intel Corp. that helped the client register more than 118,000 IT professionals in its IT Center program.

Commented Bill Kolb, MRM’s CEO, “The common thread connecting those efforts—and the agency’s work in general—is the ability to make the complex simple and the simple compelling.  That’s hugely important.  Brilliant ideas, relationships, technology, solving complex problems and figuring things out…are what make us shine and continue to receive accolades like this.”

No stranger to being recognized by Crain’s BtoB, MRM was winner of “Top Interactive Agency” in 2012, 2010 and 2008, and “Top Direct Agency” in 2012, 2006 and 2004.

New Site Highlights Center’s Groundbreaking Research and One-of-a-Kind Care

MRM redeveloped the platform, user experience, and content for the Naomi Berrie Diabetes Center Website (www.nbdiabetes.org/) —and gave it a completely new look. The pro bono project helps bring the powerful story of the Berrie Center to life — reflecting the warm, dynamic, approachable nature of the actual center in the digital space.

The Naomi Berrie Diabetes Center, located at Columbia University Medical Center, combines an unequaled model for family-oriented patient care and education with world-class diabetes research programs. The new site design, enhanced user experience and improved platform emphasize the Berrie Center’s excellence and close collaboration between patient care and research so that patients benefit from research advances as rapidly as possible. The Berrie Center worked with the digital, creative and technology teams at MRM to help reflect its distinctive connection between care and research throughout its online destination.

“MRM brought our vision to life,” said Robin Goland, MD, J. Merrill Eastman Professor of Clinical Diabetes at Columbia University, Co-Founder & Co-Director, Naomi Berrie Diabetes Center.  “We wanted the Website to capture the essence of the Berrie Center, which has been a challenge because what we offer is so unique. MRM “got it”, right at the start.  And then they put their heart into developing an online destination that is patient-friendly, warm, and easy to navigate. It was a pleasure and privilege to work with them.”

MRM provided key developments with this new Website that have positioned the Berrie Center for greater success. Major highlights of the site include:

>    Research: The important, groundbreaking research done at the Center was brought to the forefront of the web experience. The Berrie Center is known for its unique, hands-on approach to care – and the site now demonstrates the benefit of that patient care so closely aligned to the research.  

>   Fundraising & Volunteering: More opportunities to donate and register to volunteer have been incorporated throughout the site, along with further explanation about what goes into the 360° care provided by the Berrie Center, and what is needed to keep that going.

>   News & Events: Ongoing news and events have a more significant presence: the sections are more user friendly, and built on a new content management system (CMS) platform, enabling the center to keep the content fresh.

“Once our team set foot inside the Berrie Center, we acquired our own passion for this remarkable place,” said Marcy Q. Samet, EVP, Managing Director, MRM Princeton. ”It was a true privilege to bring to life, through our digital expertise, the holistic approach of the Berrie Center and the dedication of its people. We were both inspired and empowered working with the Berrie Center Advocacy Committee, led by Dr. Robin Goland; Troy Finn, Development Director of the Berrie Center; Nancy Rabstejnek Nichols of Weber Shandwick; Debra Gaynor of Marina Maher Communications, Inc; and Ray Roel of McCann Worldgroup.

About MRM

MRM is a top global digital agency made up of a diverse collection of craftspeople focused on creativity, performance and technology. MRM offers a suite of capabilities including branding, strategy, relationship marketing, design, measurement & analytics, mobile, search, social, loyalty programs, platform & application development, system integration, engagement planning, asset production, & asset distribution. The agency has 31 offices in 22 countries and counts Bristol-Myers Squibb, General Mills, General Motors, Intel, Johnson & Johnson, Kraft, Nestlé, U.S. ARMY, Verizon and Wells Fargo among its clients. MRM is a part of McCann Worldgroup, an Interpublic company. For more information, please visit www.mrmworldwide.com.

About the Naomi Berrie Diabetes Center

The Naomi Berrie Diabetes Center at Columbia University Medical Center, named after Russ Berrie’s mother who, like her son, had diabetes, opened in the Russ Berrie Medical Science Pavilion at Columbia University Medical Center in October 1998. The Naomi Berrie Diabetes Center combines unprecedented family-oriented patient care and education with world-class diabetes research programs.

The team in Sweden recently brought home awards from both the 100Watt’er Awards and the Caples Awards!

They won a 50Watt Award @ the 100Watt’er Awards for SEB, “Planning your future” campaign. The 100 Watt’er Awards reward campaigns that can show proven. The category where the SEB campaign won a 50W was the most competitive category. During the year this integrated campaign has won a gold i SWEDMA’s Golden Key award, been an ECHO Finalist at the DMA and now a 50W.

Stockholm was also a finalist in Direct Mail at the Caples Awards for the “The letter without offer” If campaign. In 2012, this integrated campaign was additionally awarded a silver i SWEDMA’s Golden Key award and was an ECHO Finalist at the DMA.

MRM Meteorite launched a new Facebook campaign with Intel EMEA called “It’s Your World Now”. It is as engaging as it is inspirational, and an extraordinary example of creative collaborating with technology; using music as a conduit between the two.

The aim is to engage the target audience in their world and then connect them back to Intel’s world, and a commercial decision.  It follows MRM’s key strategy in appealing to people’s passions, and showing them how Intel – through Ultrabook – can support and enhance their passions.

The Ambassadors program selects creatively driven people who are at the forefront of the art that our targets are passionate about: fashion, music, sport.  Each Ambassador has been chosen not only for their creative ability but because they have a very well connected social footprint.  They are given a 30-day challenge to come up with an idea that involves the Ultrabook helping them create something amazing and unique, using their network for interest and support.  Ideas, thoughts and aspirations get bounced around the network and a central idea gets formed.

In the case of Christian Joy, it was this amazing jacket that comes alive when music is played through it.  The whole process is recorded and replayed across social media gaining a huge following, and because there are promotions linked to the activity, a large number of people are following the activity through to the Intel Shop to look at the Ultrabooks and to purchase.

Christian is the first ambassador; with five more equally amazingly creative people with fantastic ideas being signed up. The activity, although in its infancy, has already proven very strong regarding unpaid versus paid media, has already driven huge numbers of likes and brought an above-expected number of people to the Intel Shop.

Check out Christian Joy’s Super Guitar Licks Rock Star Jacket on the Intel Facebook App:

New York, NY – MRM, a top global digital agency, announces the launch of the new shopAutoWeek.com iPad App, in partnership with Autoweek Media Group.

Jill Cooley, EVP, Managing Director of MRM’s Detroit office stated, “Working with the Autoweek Media Group team is important to us as we tap into one of our key areas of expertise.  We were able to help shopautoweek.com deliver a superior user experience by optimizing an incredible amount of vehicle data and editorial content and packaging it into a simple vehicle shopping experience via this new iPad App.  This aligns with our philosophy at MRM to make the complex simple and the simple compelling.”

“We envisioned an App that would put 50 years of automotive expertise in the hands of the on-the-go consumer,” said Chris D’Alessandro, director of digital strategy. “The App delivers the information consumers need on a functional interface that they can access offline, anytime and anywhere.”

The app, which has been in development over the last few months, is an easy, accessible and FREE way to shop for a car. And now it’s here.

At-a-glance features:

·         Offline browsing capabilities
·         Expert recommendations and reviews from the editors of Autoweek magazine
·         Advanced search and filter options­
·         Side-by-side vehicle comparisons
·         The latest news on in-car technology
·         Dealer locator
·         Ability to save vehicle searches, comparisons and inventory

To download the app, simply click here to go to iTunes.

 
About MRM
MRM is a top global digital agency made up of a diverse collection of craftspeople focused on creativity, performance and technology. MRM offers a suite of capabilities including branding, strategy, relationship marketing, design, measurement & analytics, mobile, search, social, loyalty programs, platform & application development, system integration, engagement planning, asset production, & asset distribution. The agency has 31 offices in 22 countries and counts Bristol-Myers Squibb, General Mills, General Motors, Intel, Johnson & Johnson, Kraft, Nestlé, U.S. ARMY, Verizon and Wells Fargo among its clients. MRM is a part of McCann Worldgroup, an Interpublic company. For more information, please visit www.mrmworldwide.com.

About Autoweek
Autoweek, launched in 1958, based in Detroit, Mich., and published by Crain Communications Inc., is a fortnightly magazine of consumer car news, information and insight. It’s also delivered via the Internet (autoweek.com), iPad and iPhone, and through video and social media. The autoweek.com site includes Daily Drive, an e-mail newsletter sent to more than 100,000 registrants; CarLife, a social community; and Autoweek TV, a daily video newscast. The Autoweek iPhone app, Car News & Reviews, is the first free app built for serious enthusiasts. From a magazine to video, online, podcasts, events, mobile applications and social media, Autoweek is a must-have for those who live the automotive lifestyle. Follow Autoweek on Facebook (facebook.com/AutoweekUSA), Twitter (@AutoweekUSA) and YouTube (youtube.com/AutoweekUSA).