At MRM we live at the intersection of creativity and technology – where great ideas spring to life through great execution. Our technology group is comprised of over 300 marketing technology professionals, based in 20 cities across the globe. They have successfully executed numerous groundbreaking digital solutions, to support digital marketing pursuits on behalf of Microsoft, Intel, General Motors, Educational Testing Service, Nikon, Exxon, Unilever (Bertolli) and MasterCard, as well as regional entities such as SFR and the U.S. Army.
These dedicated, detail-driven craftspeople span the spectrum from simple digital production to totally integrated solutions. The group’s output, at its most robust, is an extension of the client’s own technology team. Our technology leaders are trusted partners to client-side marketing teams, providing disruptive thought leadership and pushing the boundaries of what’s possible.
The technology group’s vision is focused on providing marketing technology solutions that create the level of customer value that delivers measurable results. Solution teams are organized into five disciplines:
Quality Control is an integral component of all disciplines. When appropriate, MRM technology teams employ iterative exploratory methods utilizing Agile development methodologies, particularly Scrum. These Agile development methodologies are especially useful when exploring marketing solutions based on emerging technology trends.