It’s a new cultural era and we’re all invited. Welcome to the social.
A brand is now one voice among many and that voice is owned by the consumer. So what should it say – and to whom? Social media represents an opportunity to create durable, meaningful relationships with consumers, based on and measured by conversations.
We always look to focus first on the strategy of the channel and identify what the platform idea is and how we can generate a movement. To do so we have developed a comprehensive set of capabilities focusing on listening, planning, developing, engaging, broadcasting, and measuring. To enable this, we have core strengths in:
Social Strategy & Creativity
We help clients define the proper role their brand can play in the social arena, by proposing ideas to create movements in which customers participate. The sum of many small gestures, encompassed under a single huge idea, can provide ample opportunity for brand differentiation, and for our consumers to broadcast the message.
Social CRM & Contextual Relevance
SCRM is quickly driving engagement through social pages where our customers’ relationships with brands are connected through respective pages, “likes,” and widgets. At MRM, we are versed in the rapid acquisition necessary to drive this new data engine and the programmatic cadence of communications needed to build long and fulfilling relationships with consumers in a turned off world.
Read our Social CRM POV: New Brand Pages, Brand New Need for Social CRM
Measurement & Analytics
Our team of over 300 analysts is cracking the measurement code on social. We aggregate the variety of social media categories, engagements, and assets into an actionable scorecard, by aligning three core areas of measurement: Exposure Metrics, Action Metrics and Conversation Metrics.
Voice of the Brand
Once our campaigns have been activated, we assume the role of the brand voice. We work with leading brands 24/7 to provide real-time community management and participation programs. In real time, on a global level, we are responding to local conversations between consumers and brands. We listen to what customers are saying, we mediate issues, we instigate connection, and we foster relationships.