With a global network of search practitioners who specialize in producing search-friendly content — consumer search patterns are at the center of all of our creative activity.
By responding to consumers’ pull for information with the right content through the right channel, we tip them towards the purchase. We view search as digital anthropology: it’s a context-based planning service tying language, performance and intent together from all digital channels.
Once we determine what content is in demand (Search Infused Creative Planning), we ensure this content is accessible to searchers and search engines on networks and social sites alike (Search Infused Site Design) while balancing search efforts between natural and paid search prioritization.
What makes us different?
Search team involvement from early development phases.
Taking both user and search engine experience into consideration during development.
Content is relevant, “crawl-able,” and accessible by search engines, improving both SEO and SEM.
Measurement is holistic, and optimization is collaborative.
Constant test-and-learn-based improvements.
MRM drives customer value and marketing results for search clients through the following MRM Search Services:
Search and Content Strategy
- Holistic Search Planning and Execution
- Paid and Natural Search Synergy Analysis
- Competitive Search Landscape Analysis
- Linguistic Profiling
- On-site Search Analysis and Profiling
- Keyword to Landing Page Mapping
- Keyword Localization
- Best Practice Tools Management
- Search Performance Management
- Keyword Cannibalization Strategy
- Visibility Monitoring and Reporting
- Corporate Governance
- CMS Consultation
- Site Migration Consultation
- Tagging Consultation
- Copywriter Tools and Training
- Keyword and ROI-Based Content Strategy
- Content Transfer Planning
- Content Audit
- Content Gap Analysis
- Video Optimization Strategy
- Content Theming
- IA Strategic Consultations
- Micro-site Strategy
- Domain Planning
Search Engine Optimization (aka SEO, Natural
Search, or Organic Search)
- Search Infused Site Design
- Holistic Search Planning and Execution
- Paid and Natural Search Synergy Analysis
- Competitive Search Landscape Analysis
- Linguistic Profiling
- On-site Search Analysis and Profiling
- Keyword to Landing Page Mapping
- Keyword Localization
- Best Practice Tools Management
- Search Performance Management
- Keyword Cannibalization Strategy
- Visibility Monitoring and Reporting
- Corporate Governance
- CMS Consultation
- Site Migration Consultation
- Tagging Consultation
- Copywriter Tools and Training
- Keyword and ROI-Based Content Strategy
- Content Transfer Planning
- Content Audit
- Content Gap Analysis
- Video Optimization Strategy
- Content Theming
- IA Strategic Consultations
- Micro-site Strategy
- Domain Planning
Search Engine Marketing / Paid Search
(SEM, PPC, SEA)
- Campaign Set-up and Management
- Copywriting
- Landing Page Optimization
- Learning and Testing Plan
- Multivariate Testing
- Bid Management
- Natural/Paid Search Combined Management
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