White Coat and Goggles Optional.
With centers in New York, Paris, Frankfurt and Singapore, MRM Labs is a network of people and partners addressing marketing challenges outside the normal account planning process, by implementing strategy, research, planning and test-and-learn pilot programs.
MRM Labs works directly with MRM clients or alongside existing account teams, to pinpoint new ways to generate influence and drive awareness, advocacy, lead generation, purchase, loyalty and community.
As a digital industry research partner, we aggregate and source innovative digital research in all digital spaces. As a strategy partner, we define and build innovation programs including client team development, program governance, strategy development, program design and partner sourcing.
Examples of programs currently in progress include:
- Human network mapping to find patterns of influence that drive decisions
- Incubator labs testing over 30 approaches to tie social marketing to business results
- Finding new sources for brand activation in the physical world, connecting digital to hard good product
- Creating innovation pilot programs for a holding company with multiple brands
- Digital planning seminars in Europe, Latin America, Asia and the USA for brand leadership groups
- Partnership visits and meetings in core digital centers connecting companies with VCs and start ups. Manage ongoing relationships with digital leaders such as Google, Yahoo!, Facebook, Microsoft, Apple and more.
At any given moment, MRM Labs assign a team to identify and execute specific ideas, leveraging the MRM network to bring innovative thinking to your projects. Furthermore, we’re available to do some of the heavy lifting to support current programs, as well as to monitor the industry for answers, ideas and data – because when you need something fast, chances are, we already have it.
Visit MRM Labs Paris: http://www.mrmlab.net
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