Generating Results
One Person at a Time
The engine of our success is, and always will be, our people. Across the axes of our agency, our staff is composed of the most talented, driven, and capable individuals in the industry. The unique individuals who bring our agency and our work to life are as diverse and intriguing as the world in which we live.
Global Leadership
Marina Specht
Regional Director, EMEAMarina Specht was promoted to regional director, EMEA for MRM in January 2008. She has responsibility over MRM’s operations in the region, comprising 23 offices and 900 people.
Marina had led, and continues to lead MRM Spain’s Madrid and Barcelona offices as CEO. The Spain operation handles clients such as CocaCola, Opel, Banco Santander, Nestlé, Carrefour, Microsoft and MasterCard, as well as numerous local companies.
A native of Buenos Aires, Argentina, Marina graduated from Newcastle University, U.K., with a degree in Journalism. She was a political and business reporter for many years, writing for El Pais newspaper, and later, for Advertising Age.
In 1984, Marina moved to Madrid, where she is still based, and put her entrepreneurial skills to work by starting a custom publishing company, Reporter, in 1988. McCann Worldgroup brought Marina into the fold when it acquired Reporter in 2000.
Marina is on the Board of Directors of the Spanish Direct Marketing Association (Agemdi).
Follow Us