The engine of our success is, and always will be, our people. Across the axis of our agency, our staff is composed of the most talented, driven, and capable individuals in the industry. The unique individuals who bring our agency and our work to life are as diverse and intriguing as the world in which we live.
Dr. Donald Patrick Lim is the Managing Director of MRM Worldwide, the digital and relationship marketing arm of the global advertising giant McCann Worldgroup. Before McCann, he was the former President and CEO of Yehey! Corporation, one of the Philippines’ top digital marketing holding companies, which boasts having managed the greatest number of digital marketing campaigns and websites for local and multinational brands. He was also President and CEO of Media Contacts Manila, winner of 2009’s Media Agency of the Year, and a product of a joint venture company between Yehey! Corporation and Europe’s largest interactive conglomerate, Havas Digital.
Before Yehey!, Donald was Vice President of Marketing of the Philippine Daily Inquirer, representing the company in various local and international marketing functions. Starting as a Division Head and Manager of Classifieds, he moved up to become Assistant Vice President, and eventually Vice President in a span of three years, after doubling the revenues of the Classifieds department, launching new Inquirer products, and pioneering award winning marketing projects and promotions.
Donald is a true student of management, being a product of the management program of the Ateneo de Manila University, finishing his MBA with distinction from Murdoch University, and then moving on to finish his Doctorate in Business Administration from the University of Phoenix. Donald also holds diplomas in Interior Decorating, Executive Management, and Hotel and Restaurant Management. Finally, Donald has finished Pelmanism from the Pelman Institute in Sydney, Australia.
Aside from his full time job with MRM, he oversees five other businesses of his own, and also does management consulting for up and coming brands and businesses. Donald is one of the only 24 Certified Professional Marketers in the country, and one of the first to be awarded the Certified Entrepreneur title by the Canadian Institute of Entrepreneurship. He now sits as part of the technical panel of the Commission of Higher Education, and has also been awarded the Dr. Bienvenido R. Tantoco Sr. Professorial Chair in Marketing by the Jose Rizal University. More recently, Donald has been awarded the Young Market Masters Award in Online Marketing, and an honorary Certified eMarketing Consultant title by the eMarketing Standards Board of Australia. Currently, Donald teaches eBusiness and eMarketing at the graduate school of De La Salle University.
He is one of the youngest to serve as President of the Philippine Marketing Association, the biggest gathering of marketing professionals in the Philippines. He is also the founding president of the Internet and Mobile Marketing Association of the Philippines. He is affiliated with various leadership organizations, being an active member of the Management Association of the Philippines, and currently a board of director of the Manila Junior Chamber. Finally, Donald serves on the board of Trustees of Operation Smile, a non-profit, volunteer service organization that provides free reconstructive facial surgery for children with cleft lips.