MRM Live

Generating Results
One Person at a Time

The engine of our success is, and always will be, our people. Across the axis of our agency, our staff is composed of the most talented, driven, and capable individuals in the industry. The unique individuals who bring our agency and our work to life are as diverse and intriguing as the world in which we live.

Bill LaRoe

EVP, Global Executive Account Director

Bill has more than 15 years’ experience in operational management and strategic business consulting for blue-chip companies. His work has focused on service definition and program leadership for large-scale digital development; CRM; database marketing; analytic environments and tools; and customer care systems for online and traditional clients. He is currently Chief Operating Officer for MRM Supply, MRM’s global digital production and data operations division. MRM Supply provides efficient, lower cost digital production to MRM and Worldgroup offices globally.

From February 2005 to October 2008, he was the Chief Operating Officer for MRM Worldwide (UK) and Managing Director for Data and Analytics. His key client responsibilities are with Dell, GM Europe, Disney and The Carbon Trust. Bill also led the development of key MRM data and analytic tools: DBExpress, the Maestro dashboard environment, SurveyExpress and the Life Cycle Management toolkit.

Before moving to MRM, Bill was VP and General Manager of European operations for Blast Radius, based in Amsterdam. Key European clients included Philips, TomTom, Nintendo, Esselte and Heineken.

From 2000 to 2003, Bill was Managing Director for Scient UK, in London. At the time, Scient was the largest strategic digital consultancy in Europe, and provided full service websites and digital strategies to companies such as BP, British Airways, Lloyds TSB, DuPont and Philip Morris.

Until January 2000, Bill led the European activities of Tessera Enterprise Systems, based in Frankfurt, Germany. Before that, he worked at Bertelsmann AG, as Senior Consultant for Multimedia and Marketing, and later, as Director of New Technology within the North American Book division.

Bill is a fluent German speaker and is experienced in European data protection compliance, as well as contract and employment law. He resides in London.