The engine of our success is, and always will be, our people. Across the axis of our agency, our staff is composed of the most talented, driven, and capable individuals in the industry. The unique individuals who bring our agency and our work to life are as diverse and intriguing as the world in which we live.
As CEO of MRM Bill leads one of the top global digital agencies, with 31 offices in 22 countries. Bill’s vision and expertise drives the business and culture of the agency, challenging MRM’s craftspeople to deliver marketing results at the intersection of creativity and technology.
Prior to his chief executive role, Bill was President and COO of MRM for seven years and previously held this role at Momentum Worldwide, McCann Worldgroup’s event, retail, promotion and sponsorship marketing agency.
For 12 years prior to joining McCann, he held various leadership positions in the in-store marketing industry, managing both large and entrepreneurial retail marketing companies and working with multinationals such as Anheuser-Busch, Bacardi, Sainsbury, Pernod-Ricard, Intel, K-Mart and Coca-Cola. One such post was President of International Marketing Services of New York, where he managed tactical deployment of global in-store marketing programs, strategic evaluations of retail presence, and international retail strategy for multinational retailers and brand marketers.
A published author and speaker, Bill was a member of the editorial board of the book Marketing’s Secret Weapon: Point of Purchase Advertising, released in March of 2001, and spends a great deal of time focused on global enterprise.